The clinic has a team of nine dentists and is situated in Birmingham. They specialize in individualized treatment and each patient is treated one a one to one basis. Treatment is constantly evaluated and reviewed by the staff. The staff is encouraged to participate in continuing education programmes. The treatments offered are cosmetic dentistry, teeth whitening, porcelain veneers, root canal treatments, crowns and orthodontics. Preventive care by a qualified dental hygienist is also offered. Denplan is offered to cut the cost of the patient and to spread the overall cost of dental treatment on a monthly basis.