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ServiceScore™ & Ranking Explained

How ServiceScore™ is calculated and how listings rank on ClinicBooking

Last Modified on June 26, 2019

Plain-English Summary

ServiceScore™ measures customer service performance only (responsiveness, reliability, info completeness, verified feedback). It does not measure medical proficiency, outcomes, or clinical quality and is not a recommendation, guarantee, or medical advice.

1

What ServiceScore™ Is (and Isn't)

ServiceScore™ is a machine-calculated indicator of how a clinic or individual provider performs on customer service across ClinicBooking. It draws on millions of interaction data points (e.g., response times, reply rates, verified reviews, profile completeness, pricing disclosure, and reliability signals).

  • Focus: responsiveness, reliability, transparency, and user communications quality.
  • Not a measure of medical proficiency, training, outcomes, safety, or clinical quality.
  • Not an endorsement or guarantee; not medical advice; not a comparative ranking of clinical skill.
  • Updated daily, calculated on a rolling lookback period (typically up to 12 months).
2

Signals & Weights (Overview)

Signals may evolve; weights are indicative and periodically re-tuned to improve integrity and fairness.

Response time

25%

Median time to first reply via platform (email/SMS/in-app/phone routing)

Reply rate & resolution

20%

% of inquiries answered; % resolved or scheduled within SLA windows

Verified review quality

20%

Volume/recency of verified reviews; helpfulness; pattern integrity

Listing completeness

15%

Pricing transparency, staff credentials, hours, languages, photos (policy-compliant)

Reliability signals

10%

Bounce/undeliverable rates; phone connection success; appointment adherence

Compliance posture

10%

Policy compliance (photo/video rules, review conduct), complaint rates, dispute outcomes

*Weights are illustrative and may be adjusted to protect system integrity.

3

How Search Ranking Works (Separate from ServiceScore™)

Search/display ranking uses a relevancy algorithm distinct from ServiceScore™. Payment does not override relevancy; sponsored listings are labeled "Featured".

Location relevance

Geo proximity to search area; travel-friendly options if user allows

Overlapping polygons handled to improve accuracy

Treatment match

Exact/parent treatment taxonomy alignment

Encourage clinics to map to canonical treatment families

Listing quality

Brochure score: completeness, pricing, staff info, compliant media

Regular updates help

Responsiveness

Response time and reply/resolution rates

SLA adherence rewarded

ServiceScore™

Used as one of several inputs

Does not dominate clinical relevance

Policy compliance

Reduced placement for repeated violations or unresolved complaints

Protects community integrity

4

Display Rules & Labels

  • Scores refresh daily; "N/A" if insufficient data.
  • We show "Featured" on paid placements; payment never alters the underlying score.
  • We may show "New to ClinicBooking" for recent profiles.
  • Where meaningful, we show a lookback window (e.g., "based on last 12 months").
5

New Clinics & Insufficient Data

Some clinics haven't been active long enough or don't yet have enough interactions to generate a score. Lack of a score is not negative—users should review the profile details, pricing transparency, and verified reviews (if any), and may still contact the clinic.

6

Anti-Gaming, Review Integrity & Enforcement

  • No manipulation. Clinics may not gate reviews, buy/swap reviews, script responses, or use bots.
  • Integrity systems. We use anomaly detection, velocity checks, device/network risk scoring, and verification flows.
  • Consequences. We may nullify tainted signals, suppress listings, remove content, suspend accounts, or refer egregious conduct to authorities.
8

Provider Obligations (Keep Data Accurate)

  • Maintain accurate, non-misleading listings (pricing ranges, staff credentials, hours, languages, photos—policy compliant).
  • Respond to user inquiries promptly; keep contact channels functional.
  • Follow our Photo & Video Policy, Code of Conduct, and Terms of Service.
  • Do not offer incentives contingent on review content; disclose any permitted incentives per policy and law.
9

Tips for Patients: How to Use ServiceScore™

  • Treat ServiceScore™ as one input among many—also check licensing, experience, consultations, and verified reviews.
  • "N/A" means insufficient data, not a negative judgment.
  • Always consult your own clinician; nothing here is medical advice.
10

Transparency, Corrections & Appeals

Providers can request a review of specific data they believe is inaccurate. We may request substantiation (e.g., logs). If errors are confirmed, we fix them and recalculate. Repeated frivolous challenges may be limited.

  • To challenge data, contact: care@clinicbooking.com.
  • We maintain an audit trail of adjustments for integrity and compliance.
11

Privacy & Data Handling

Scoring uses operational metadata (timestamps, delivery/connection status, verified review status) and does not require accessing PHI. We aggregate/de-identify where possible. See our Privacy Policy and Consumer Health Data Notice.

12

Legal Disclaimers (Read Carefully)

  • No medical advice or endorsement. We don't practice medicine; scores aren't clinical assessments.
  • No warranty or guarantee. Scores are provided "as is," may change, and may be limited by available data.
  • No duty to verify or monitor. We do not assume an ongoing duty to vet providers; we may act at our discretion.
  • CPOM / Anti-kickback. We do not split fees for healthcare services; commercial products are separate and disclosed.
  • Right to modify. We may adjust methods, signals, and displays to protect system integrity.
13

Contact

Support: care@clinicbooking.com

Corporate: hello@spyface.com

Address: Spyface Tech Company, LLC (d/b/a "ClinicBooking"), 30 N Gould St Ste N, Sheridan, WY 82801, USA