Advertising & Sponsorship Policy
Clear advertising standards and disclosure requirements
Owner & Contact
Owner/Operator: Spyface Tech Company, LLC (d/b/a "ClinicBooking")
Address: 30 N Gould St Ste N, Sheridan, WY 82801, USA
Advertising Sales: ads@clinicbooking.com
Compliance: compliance@clinicbooking.com
On This Page
Purpose & Scope
This Policy explains how advertising and sponsorship ("Ads") work on ClinicBooking, how Ads are labeled, what we accept or reject, and the responsibilities of advertisers (including providers and brands). This Policy applies to ads, sponsored listings, sponsored content, native units, email promotions, in-product placements, and off-site campaigns run by or through ClinicBooking.
No medical advice & no referrals. Ads do not constitute medical advice or referrals. ClinicBooking does not practice medicine, guarantee outcomes, or endorse any provider, device, product, or claim.
Key Definitions
- Advertisement (Ad): Paid placement or promotion by an advertiser (provider, brand, or agency).
- Sponsored Content/Native: Paid content that resembles editorial format but is advertiser-funded and labeled.
- Paid Placement/Featured: Elevated visibility based on payment rather than organic relevance.
- Material Connection: Any relationship that may affect credibility (payment, gifts, free/discount services).
Ad Labels & Disclosures
We clearly distinguish paid content from editorial/user content. Labels are conspicuous and remain visible on hover/tap as applicable.
Label
"Ad" / "Advertisement"
When shown
Display ads, paid listings, sponsored modules
Placement notes
Prominent badge near headline or primary CTA
Label
"Sponsored"
When shown
Sponsored content/native
Placement notes
Top of unit + byline; remain visible on detail pages
Label
"Partner"
When shown
Co-branded programs or integrated modules
Placement notes
Program header & footer; link to this Policy
Label
"Featured"
When shown
Paid prominence in search or category
Placement notes
Label adjacent to listing title; no effect on reviews
| Label | When shown | Placement notes |
|---|---|---|
| "Ad" / "Advertisement" | Display ads, paid listings, sponsored modules | Prominent badge near headline or primary CTA |
| "Sponsored" | Sponsored content/native | Top of unit + byline; remain visible on detail pages |
| "Partner" | Co-branded programs or integrated modules | Program header & footer; link to this Policy |
| "Featured" | Paid prominence in search or category | Label adjacent to listing title; no effect on reviews |
Editorial independence. Ads and sponsorships do not influence our editorial policies, ServiceScore™, or moderation. Paid units are always labeled.
Acceptable vs. Prohibited Ads
Licensed provider services
Must meet licensing and category eligibility
FDA-cleared/approved devices & drugs (on-label)
Requires truthful, non-misleading claims
Off-label consumer promotion
Consumer-facing off-label ads not allowed
Investigational/uncleared devices or drugs
No promotion to consumers
Unsubstantiated efficacy or "guaranteed results"
FTC truth-in-advertising rules
Hate, harassment, illegal/discriminatory content
Zero tolerance
Weight-loss/prescription telehealth (Rx)
Strict disclosures; licensure; age-gating; no unlawful claims
Before/after photos
Authentic, representative, consented; no deceptive edits
Political or issue ads
Not accepted
| Topic | Status | Notes |
|---|---|---|
| Licensed provider services | ✓ Acceptable | Must meet licensing and category eligibility |
| FDA-cleared/approved devices & drugs (on-label) | ✓ Acceptable | Requires truthful, non-misleading claims |
| Off-label consumer promotion | ✕ Prohibited | Consumer-facing off-label ads not allowed |
| Investigational/uncleared devices or drugs | ✕ Prohibited | No promotion to consumers |
| Unsubstantiated efficacy or "guaranteed results" | ✕ Prohibited | FTC truth-in-advertising rules |
| Hate, harassment, illegal/discriminatory content | ✕ Prohibited | Zero tolerance |
| Weight-loss/prescription telehealth (Rx) | △ Restricted | Strict disclosures; licensure; age-gating; no unlawful claims |
| Before/after photos | ✓ With conditions | Authentic, representative, consented; no deceptive edits |
| Political or issue ads | ✕ Prohibited | Not accepted |
Medical & Scientific Claims
All claims must be truthful, not misleading, and supported by competent and reliable scientific evidence. Comparative claims require objective substantiation.
Claim type
Efficacy (e.g., "lasts 12 months")
Minimum requirements
Peer-reviewed data or manufacturer IFU
Disclosures
Typical-results qualifier where variability exists
Claim type
Safety
Minimum requirements
Consistent with FDA labeling & guidelines
Disclosures
Material risks/contraindications when space permits
Claim type
Comparative ("better than X")
Minimum requirements
Head-to-head evidence; relevant population
Disclosures
Study context; no overbroad generalizations
Claim type
Before/After imagery
Minimum requirements
Same lighting/angle; no filters; time-stamped
Disclosures
"Individual results vary"; procedure & timeframe
| Claim type | Minimum requirements | Disclosures |
|---|---|---|
| Efficacy (e.g., "lasts 12 months") | Peer-reviewed data or manufacturer IFU | Typical-results qualifier where variability exists |
| Safety | Consistent with FDA labeling & guidelines | Material risks/contraindications when space permits |
| Comparative ("better than X") | Head-to-head evidence; relevant population | Study context; no overbroad generalizations |
| Before/After imagery | Same lighting/angle; no filters; time-stamped | "Individual results vary"; procedure & timeframe |
Endorsements, Testimonials & Influencers (FTC)
- Disclose all material connections (payment, gifts, discounts, free products/services) clearly and conspicuously.
- Testimonials must reflect typical results or include a clear typical-results disclosure.
- No employee/family reviews or undisclosed internal endorsements.
- Influencers must use platform-approved disclosure language and retain records.
Native Ads, Sponsored Content & Affiliates
- Sponsored content must be labeled at the top ("Sponsored") and include advertiser name.
- Editorial staff retains full independence; sponsors cannot preview or veto editorial content.
- Affiliate links are disclosed near the link or at unit level.
Ranking, Badges & Paid Placement
Transparency: Paid placements are labeled (e.g., "Featured"). Payments do not affect organic reviews or ServiceScore™ calculations. Badges cannot be purchased.
Targeting, Tracking & Privacy
- No use of PHI for ad targeting. HIPAA-regulated data is not used for Ads unless covered by a BAA feature specifically permitting such use (rare).
- Sensitive categories (e.g., health inferences) are used for ads only with consent where required by law. See our Consumer Health Data Notice and Privacy Policy.
- Advertisers must comply with TCPA/CAN-SPAM/CASL for direct outreach and honor user opt-outs.
Pricing, Promotions & Guarantees
- "From" prices must reflect a bona fide price available to a typical consumer; disclose required add-ons and limits.
- No "guaranteed results" or "risk-free" claims for medical outcomes.
- Coupons must honor state law (e.g., fee-splitting/AKS limits); no inducements that violate law.
Creative Standards & Specs
- No auto-play audio, malware, excessive animation, clickbait, or misleading CTAs.
- No deceptive "system notifications" or impersonation of ClinicBooking UI.
- Landing pages must match claims in the ad and include required disclosures.
Restricted Categories
Rx drugs to consumers
On-label only; strict disclosures; jurisdictional compliance
Controlled substances
Not accepted
Investigational/uncleared products
Not accepted
Alcohol/tobacco/vapes
Not accepted
Minors-targeted aesthetic content
Age-gating; parental/guardian context where lawful
| Category | Status | Conditions |
|---|---|---|
| Rx drugs to consumers | △ Restricted | On-label only; strict disclosures; jurisdictional compliance |
| Controlled substances | ✕ Prohibited | Not accepted |
| Investigational/uncleared products | ✕ Prohibited | Not accepted |
| Alcohol/tobacco/vapes | ✕ Prohibited | Not accepted |
| Minors-targeted aesthetic content | △ Restricted | Age-gating; parental/guardian context where lawful |
Advertiser/Provider Duties
- Maintain licensure; comply with all healthcare advertising laws and board rules.
- Provide substantiation on request; promptly correct or withdraw non-compliant claims.
- Keep records of disclosures, influencer contracts, and claim support.
Review, Approval & Audits
- We may require pre-approval of creative and landing pages; approval may be revoked.
- We may remove or pause Ads at our discretion for policy, legal, or safety reasons; refunds are not guaranteed.
- Repeated or material violations may result in suspension or termination of advertising privileges.
IP, Licenses & Brand Use
- By running Ads, you grant ClinicBooking a license to display, distribute, and track the Ad creative.
- Use of ClinicBooking trademarks, badges, or UI elements requires prior written permission and must follow our Badge & Brand Usage rules.
Complaints & Reporting
Report problematic Ads to compliance@clinicbooking.com. Include screenshots, URLs, and a description of the issue. We investigate and take appropriate action.
Changes to this Policy
We may update this Policy from time to time. Material changes will be posted here with a new effective date. Continued use of Ads after changes take effect constitutes acceptance.
Contact
Advertising Sales
ads@clinicbooking.comCompliance
compliance@clinicbooking.comAddress
Spyface Tech Company, LLC (ClinicBooking)
30 N Gould St Ste N
Sheridan, WY 82801, USA