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Review & Moderation Policy

Clear standards for reviews, ratings and content moderation

Last Modified on May 19, 2018

Owner & Contact

Owner/Operator: Spyface Tech Company, LLC (d/b/a "ClinicBooking")

Address: 30 N Gould St Ste N, Sheridan, WY 82801, USA

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Purpose & Scope

This Policy governs user-generated content ("UGC") such as reviews, ratings, comments, questions/answers, photos, and videos posted on ClinicBooking. It explains what is permitted, how we moderate, and the rights and duties of reviewers and providers. It applies globally, subject to local law.

No medical advice. Reviews are personal opinions and experiences, not medical advice. Always consult a licensed professional.
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Key Definitions

  • Review: A user's written opinion and/or rating about a procedure, provider, clinic, or experience.
  • Conflict of Interest (COI): Any relationship that could bias a review (e.g., employee, family, paid, free or discounted services).
  • Manipulation: Any deceptive practice intended to influence ratings (review gating, vote brigading, fake accounts, incentives).
  • PHI: Protected Health Information; we prohibit disclosure of another person's PHI.
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What We Allow vs. Prohibit

Category

First-hand experiences

Status

✓ Allowed

Examples & Notes

Honest opinions; factual description of your own treatment experience

Category

Provider critiques (professional)

Status

✓ Allowed

Examples & Notes

Service quality, communication, wait time, bedside manner; avoid insults

Category

Hearsay / third-party stories

Status

✕ Prohibited

Examples & Notes

"My friend said…"; encourage the person to post their own review

Category

Personal attacks / hate / harassment

Status

✕ Prohibited

Examples & Notes

Slurs, threats, bullying, demeaning remarks

Category

Illegal content / dangerous acts

Status

✕ Prohibited

Examples & Notes

Do-it-yourself medical instructions, promoting self-harm

Category

Confidential data & PHI of others

Status

✕ Prohibited

Examples & Notes

Do not post names, phone, medical details of another person

Category

Before/after images

Status

△ Restricted

Examples & Notes

Must comply with Photo & Video Policy; no deceptive edits

Category

Commercial promotion / ads

Status

✕ Prohibited

Examples & Notes

Affiliate links, referral codes, solicitation

Category

Incentivized or paid reviews

Status

✕ Prohibited

Examples & Notes

Gifts, discounts, or compensation tied to review content

4

Review Eligibility & Conflicts

  • Reviews must be posted by genuine patients or their legal guardians (for minors), describing their own experiences.
  • Conflicts of Interest are not allowed: employees, contractors, agencies, family/friends, or anyone receiving compensation or discounted services in exchange for a review.
  • One account per person; duplicate accounts or posting on behalf of others is prohibited.
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Evidence & Substantiation (for Disputes)

When a review is disputed, we may ask the reviewer to substantiate key facts (e.g., proof of visit/treatment date range) via private channel. We do not require sensitive medical records; do not send PHI unless requested via our secure process.

  • Acceptable proof may include appointment confirmations, invoices (with sensitive data redacted).
  • If a reviewer declines or cannot provide minimal substantiation, we may remove or decline to publish the review.
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Photos & Video in Reviews

  • All media must comply with the Healthcare Photo & Video Policy (consent, authenticity, no misleading edits).
  • No nudity of minors; adult nudity only if medically relevant and appropriately covered/blurred per policy.
  • Before/After: same lighting/angle, time-stamped where possible, with disclosure that results vary.
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Moderation Workflow

Step

Intake

What we do

Automated + human screening for policy violations

Typical outcome

Publish, queue for review, or reject

Step

Flags

What we do

Users/providers can report content via "Report" link or email

Typical outcome

We re-review; may request evidence or edits

Step

Decision

What we do

Apply policy to facts; consider documentation

Typical outcome

Keep, edit (limited), or remove content

Step

Notification

What we do

We notify the party (when appropriate)

Typical outcome

Right of reply and/or appeal may apply

We prioritize safety risks, illegality, and clear policy violations. Timelines may vary based on volume and complexity.
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Disputes & Appeals

  • Parties may appeal a moderation decision with relevant evidence and specific policy grounds.
  • New evidence may reopen a case; repeated appeals without new information may be declined.
  • We may redact limited elements (e.g., personal data) instead of full removal when appropriate.
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Provider Responses (Right of Reply)

  • Providers may reply professionally to reviews; no PHI disclosure or doxxing.
  • Do not identify the reviewer as a patient unless the reviewer has self-identified.
  • No offers, discounts, or threats in replies; invite the reviewer to contact the office privately.
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Incentives & Endorsements (FTC)

  • We prohibit incentives tied to review content, rating, or timing ("review gating").
  • Any material connection must be disclosed if we allow a testimonial use case (rare, case-by-case).
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Spam & Manipulation

  • No fake accounts, mass voting, coordinated brigading, automated posting, or scraping.
  • No posting the same review multiple times or across unrelated listings.
  • Violations may lead to content removal and account or listing penalties.
13

Retention & Transparency

  • We retain moderation records as needed for security, legal, and audit purposes.
  • We may publish aggregate transparency metrics about UGC enforcement.
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Enforcement Actions

Level

1

Action

Warning / education

Examples

Minor violations, confusion about rules

Level

2

Action

Content edit or removal

Examples

Personal data, hearsay, insults, prohibited links

Level

3

Action

Account limits or temporary suspension

Examples

Repeat violations, manipulation attempts

Level

4

Action

Permanent suspension / legal referral

Examples

Fraud, threats, coordinated abuse, unlawful content

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How to Report

Use the "Report" link near the content or email trust@clinicbooking.com with URLs, screenshots, and details. For urgent safety risks, contact local emergency services first.

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Changes to this Policy

We may update this Policy over time. Material changes will be posted here with a new effective date.