Photo & Video Policy

These rules govern all photo/video ("Media") uploaded or authorized by healthcare professionals, clinics, hospitals, agencies, or their staff to ClinicBooking, including cross-platform imports, synced feeds, copy/paste uploads, and metadata edits. They apply globally and supplement local law.

• Licensed HCPs (MD/DO, DDS/DMD, APRN/PA/RN where allowed), clinics/hospitals, or authorized agency/photographer vendors acting for a verified practice.
• Uploader must have actual authority to grant licenses and supply required releases (see Sections 3 and 8).
• Accounts under investigation or with policy violations may be restricted from uploading.

Before publishing any identifiable patient Media, you must possess and retain:

• Written consent & HIPAA authorization (or local equivalent) allowing display on ClinicBooking and downstream channels (CDNs, search previews, social embeds), including before/after, video, voice, tattoos/scars.
• Minor patients: consent of a parent/legal guardian; no nudity; verify ages and authority.
• Retention: keep signed consents for at least the longer of 7 years or applicable law; produce upon our justified request.

• Remove direct identifiers (names, MRNs, DOBs, addresses, appointment screens, chart photos, EXIF GPS).
• Use neutral backdrops; avoid reflected surfaces; no staff rosters/whiteboards in frame.
• We may strip metadata (EXIF/GPS) and apply privacy watermarks or blurs for safety.

• Comparable conditions: same patient, angle, focal length, framing, lighting, distance, exposure, posture, makeup/hair, jewelry, and background where practicable.
• Timing: disclose the post-op interval (e.g., "12 weeks post-op").
• No outcome manipulation: never alter anatomy or skin texture to imply results. Cropping to protect privacy is permitted; do not hide adverse outcomes.
• Disclosures: add "Individual results vary." Include material factors (e.g., adjunct therapies, BMI changes).
• Claims substantiation: performance claims must be truthful, not misleading, and supported by competent and reliable evidence.

• Allowed: cropping for privacy/framing; minor exposure/white-balance corrections applied equally to before/after; removal of dust/sensor spots; faces/IDs blurred upon request.
• Prohibited: skin/shape "beauty filters," AI upscaling that creates detail, body morphing, wrinkle/blemish smoothing, fake hairlines, teeth whitening for non-dental outcomes, background swaps suggesting a different setting.
• AI/Generated Media must be labeled and may not depict clinical outcomes.

• Minors: guardian consent; conservative framing; no nudity. Pediatric intimate-area content is prohibited.
• Sensitive anatomy: restrict to clinical relevance; apply censoring where appropriate; avoid explicit imagery.
• Graphic content: gore/surgical fields must be educational, respectful, and minimized; thumbnails must not be graphic.

• Include "Individual results vary." Disclose material factors (adjunct treatments, weight change, retouching limits, lighting setup).
• Paid relationships (brand/device/supplier) must be conspicuously disclosed and truthful; follow FTC Endorsement Guides.
• No "typical" claims unless you possess competent and reliable evidence.

• Deceptive, manipulated, or AI-fabricated outcomes; impersonation; doxxing; unconsented identifiers.
• Illegal or unsafe activities; promotion of prescription drugs/devices contrary to law; off-label claims presented as approved indications.
• Sexual content; explicit nudity; harassment; hate or discrimination.

We use layered moderation (automated + human). We may decline, de-rank, label, blur, or remove Media at our discretion for safety, legal, or quality reasons, without notice.

Report alleged copyright infringement to: care@clinicbooking.com (subject: "DMCA"). Include: (1) work identified; (2) allegedly infringing URL; (3) good-faith statement; (4) accuracy/perjury statement; (5) your contact info; (6) physical/e-signature. For privacy/likeness complaints, explain the concern and provide verifying details. We may remove or geo-block contested Media while we assess.

• We maintain operational backups and logs. Removal requests will be actioned on a commercially reasonable basis across primary surfaces; caches and syndication may persist temporarily.
• Uploader must retain patient consents/releases and production masters per Section 3.

• No duty to publish, monitor, or verify. We may request proof, annotate Media, or place safety labels.
• We may cooperate with lawful requests by authorities and take measures to protect users and the public.

• Possible outcomes: warnings, removal, feature limits, temporary or permanent suspension, referral to regulators, and/or legal action.
• Repeat or severe violations (e.g., non-consensual imagery, deceptive outcomes) may result in immediate account termination.

If you believe we erred, email care@clinicbooking.com with URLs, context, and any consents/licenses. We will re-review at our discretion.

We may update this Policy. Material changes will be signposted on this page. Continued use after changes means you accept the updated Policy.