Dr James B Joaquino is an acclaimed and valued board-certified plastic surgeon who has been in practice for more than 20 years. The industry recognizes him as a steward of safe and correct procedural practices in the field, of which a bona fide board-plastic surgeon is expected. He has been a member of the Philippine Board of Plastic Surgey for the last 8 years, a body responible for upholding the strict standards of plastic surgery safety and quality in the country. He also teaches plastic surgery as an assistant professor at the University of the East Ramon Magsaysay Medical Center and is section chief at two government hospitals.

As head of the NewLife Plastic Surgery group, composed of members who are known experts in their respective specialties, he strives to restore the real image of plastic surgery that has been tarnished by surgical stunts performed by growing unregulated private clinics.